Do you want your well-designed products to be popular? There are many factors that contribute to your success, but first, you will need to grant access to your product. Tutorials work as a guide to direct the customers to your product, lead them to experience it, and solve potential problems they may have. You may also regard tutorials as a bridge between the developers and the customers. In this blog, we will explore why the tutorial is important and what kind of role it plays in your product.
Introducing the Product to Customers
A tutorial is the best way to introduce your product. When customers are viewing your application, they are curious about what your product is, how it works, and whether it is helpful and convenient for them. A clear introduction could save their time and help them have a general understanding of the product.
You may need to make the introduction accessible to everyone no matter what kind of academic background they have. Make sure they can grab the main concepts and certain features about your product from the intro-tutorial. In this way, your customers will keep a good mood and be engaged! They will likely go on and try to experience more features of the product.
Reduce the Discrepancy between Your Customers
Some people may be interested in doing something by themselves first and ask for help when they have difficulties, while other people may want to see a demonstration first. What you need to do is to give them clear instructions to follow and well-organized information to answer the potential questions.
There are many ways to give instructions, but you still need to be aware of the diversity of your customers and provide them with instructions that are as informative as possible. Some people are developers so they can go through the tutorial very fast, while some people may not have as much experience with technology. They may need more detailed instructions on specifics or software.
A tutorial helps with those specific learning processes. Customers can watch the tutorial video and follow each step, or they can move carefully between screenshots to find the answer.
Explain the Functions and Ideas in Details
Tutorials give you a chance to make a detailed explanation on the concepts of the product in your tutorial. In this way, your customers will have a better understanding of how each step works, what kind of role a particular step plays in the whole process, and why they exist in the procedure. This helps your customers understand your product better and get more familiar with the product.
For example, you may need to create a folder first, and then create some data in the folder, after that you may use a command to run the data in the folder. However, if you customers ignore the first step and try to run all the data in the home folder, that may take a long time and finally lead to failure. With your informative tutorial, your customers will understand why you need to create a folder first, while keeping the big picture in mind.
Provide a Supportive Learning Environment
Tutorials provide your customers a supportive learning environment. It can be very stressful to learn things in a completely new area. Starters may feel very distressed when running into a problem while trying for hours but failed. In this situation, they may get overwhelmed and give up trying. Instead of learning alone, trying everything and searching for answers by themselves, they can simply go back to the tutorial to see if there is a page they overlooked and click on the “potential failures” button to search for well-organized answers on the tutorial page to fix the bug. This is much easier and time saving while reducing their anxiety.
Tutorials can be your customers’ first impression of your product. They work as a director that leads your customers to a better experience, step by step.